Samsung Celebrates 40 Years of Appliance Innovation at IFA 2025
- The appliance innovation legacy of Samsung Electronics extends from microwave ovens with TVs and talking refrigerators to IoT-enabled refrigerators. These appliances have steadily evolved into today’s Bespoke AI lineup — products that understand users and provide personalized solutions. Under the theme “AI Home : Future Living, Now,” Samsung will present an advanced AI Home experience [1] at IFA 2025, Europe’s largest home appliance exhibition, taking place in Berlin from September 5 - 9. As the event draws nearer , Samsung Newsroom is taking a closer look at the company’s innovation trajectory and how its appliances have advanced into the future. From the Talking Refrigerator to Bixby, and Now a Voice-Connected Home Samsung marked the beginning of voice-enabled appliances in 1985 with the debut of its Talking Refrigerator. Later equipped with early speech synthesis technology in 1989, the product went beyond simple vo...