SADAFCO PARTNERS WITH KASIH FOOD TO EXPAND ITS PRESENCE IN AMBIENT MIDDLE EASTERN FOOD FOR ELEVATING THE HOME-MADE COOKING EXPERIENCE
SADAFCO (Saudi Dairy and Foodstuff Company), the leading food manufacturer, distributor and seller in Saudi Arabia, has partnered with Al Kasih Food Production Company of Jordan, a market leader in Middle Eastern food, to become a culinary powerhouse beyond tomato paste by extending its range into exciting new local trends in the Kingdom’s burgeoning food sector. Already a byword for long life milk, tomato paste and ice cream, SADAFCO will now offer a delicious range of condiments, meal makers and dips that are popular across the Arab world and beyond with a distinctly Saudi twist. As of November 2023, SAUDIA by Mezete will offer a range of classic hummus, chili hummus, baba ghanouj, tahini sauce, and above all, the new innovation of Koshna; a meal maker that eases the cooking experience and makes it a lot more productive. This will be launched in more than 20,000 retail outlets across Saudi Arabia. Each product is 100% plant-based, gluten- and preservatives-free. ...
